Unless you’ve been living under a rock, you likely know about the massive marketing potential of social media. If you want to reach your existing and potential customers where they already are, you simply cannot overestimate the power of a strong social media presence.
The key here is consistency: dedicate 20-40 minutes a day, over the long term, to managing your social media. You can stretch your marketing value considerably by concentrating on these high yield techniques and results.
1. Develop a Strong Brand Identity
All of your marketing endeavors, from your company name and logo to your online ads, should reflect your strong brand identity. Your social media outreach simply will not be effective if it doesn’t further a consistent and appealing brand image.
2. Cater to Your Target Audience
Ideally, your brand image should appeal specifically to a predetermined target audience that is composed of the consumers who are most likely to purchase the particular goods and services that you offer. Your social medial outreach should emphasize this specific target audience with a further focus on its most motivated buyers in terms of demographics (age, race, gender, marital status, education, and socioeconomic status) and specific situational challenges and interests.
3. Reach Out Only on the Most Effective Platforms
In an effort to reach as many existing and potential customers as possible, you should consider blanketing content on popular social media sites that range from LinkedIn and Facebook to Pinterest and Instagram. However, it is important to ensure that you do not waste your time on platforms that have little relevance to your brand image and target audience.
4. Create Content of Outstanding Quality
To ensure optimum ROI for your overall marketing spend, you must ensure that you get the very most out of every social media post that you create. A top digital marketing agency like Gravity Pixel can help you manage your social media outreach effectively.
5. Recycle Social Media Content
Of course, a big part of posting quality online content involves making regular updates. But content creation can be incredibly time-consuming. A great way to reduce this burden is to keep old posts handy for potential reposting. Evergreen content that you posted more than a year ago will likely be new to most of your audience. Just be sure that all reposted content remains relevant or has become relevant again. You should also ensure that the content performed well the first time you posted it.
6. Get Real-Time Feedback with Social Media Analytics
One of the advantages of social media marketing is the tremendous power of social media analytics. The leading social media platforms offer a range of digital analytical tools to track the success of your various outreach initiatives to make valid evaluations and adjustments. Social media analytics allows you to boost your ROI dramatically by refining or abandoning strategies that aren’t working.
7. Drive Efficiency with Automation Software
With the help of a digital marketing professional, you can radically reduce the time you spend on social media management by installing the right automation software. For example, you can use a chatbot to respond to routine incoming messages with remarkably human personality. You can also program automation software to automatically reshare posts, coordinate different platforms, and complete hundreds of other social media management tasks.
With a few easy social media management techniques, you can dramatically increase branding outreach and sales generation for your business. By enlisting the services of a quality digital marketing agency, you can ensure that you are getting the maximum return-on-investment (ROI) for your social media outreach dollar.