Foundations
The SEO Jump-Start
The SEO jump-start is our foundational SEO service. For a one-off fee, the SEO Jump-Start achieves all of your website’s fundamental SEO objectives.
Keyword Research
Finding and assessing the terms your prospects use in search engines.
Document Relevance
The basic set of techniques that
optimize each page for a particular keyword.
Technical SEO
A set of sitewide optimizations that signal technical proficiency to search engines.
Google Search Console
Integrate your website with Google's premier SEO tool to gain advanced insights on your site traffic.
Keywords: Open New Customer Streams
Every keyword is an opportunity to generate a new organic stream of customers. We’ve developed a wide variety of techniques for finding and exploiting the best keyword opportunities.
Finding Keyword Opportunities
1. Keyword Mining
We dig up all the different ways your prospects search the internet:
- How do they search for your products/services?
- What information do they seek at different points in the sales cycle?
- What are the relevant questions they ask?
2. Keyword Analysis
We analyze thousands of keywords according to their relevance, search volume, and competitiveness. Then we reduce the list to your business’s best keyword opportunities.
3. Authority Clusters
We map your Goldilocks Keywords to a knowledge graph and structure your website accordingly. This clustering acts as an authority signal to Google. It boosts your SEO performance by signaling that your website is a topical authority on the relevant search term
Document Relevance
Title Tags
One of the most important on-page SEO elements, a title tags is a short line of text that acts as a page's meta-title
Meta Descriptions
A meta description is a short block of text describing the content of the relevant page.
URL Optimization
There are a wide range of best practices to follow when choosing the URLs of the various pages on your website.
Heading Tags
Proper html heading tag use signals to search engines that a page's content is well structured.
Technical SEO
XML Site Map
XML sitemaps help search engines find and index pages more effectively. Creating an XML sitemap is a good way to make sure that all of its pages are being indexed properly.
Response Codes
When a user (or search engine crawler) makes a request to a server, the server will respond with a status code. This code indicates whether the request was successful, and if not, why not.
Search console
Setting up and using the Google search console is a great way to get more insights into the keywords that are driving traffic to your site and whether there are any issues.
Crawl Path Optimization
Crawl path optimization is the process of improving the structure and order of the pages on a website to make it easier for search engine crawlers to index the content.
Media Optimization
This includes using image Alt texts, reducing image sizes, and proper formatting. Media optimization makes your page faster, enhances customer experiences, and is a positive search engine ranking signal.
Page Speed Optimization
There are many factors that contribute to a website's page speed including code structure and server quality. Improved page load times boosts search engine rankings.
Content Optimization: Your SEO Workhorse
Over the past four years, machine learning has given search engines immense power to understand your website’s content. Nowadays, search engines can tell whether or not your content is unique, comprehensive, and high quality. Properly optimized content generates traffic and builds website authority.
Creating Masterful SEO Content
1. Generate Content Briefs
We’ve partnered with best-in-class content optimization tool Marketmuse to generate content briefs with semantically relevant topic clusters, questions, and sources. The purpose of this content brief is to ensure quality, breadth, depth, and uniqueness.
2. Niche SEO Copywriting
The briefs are forwarded to our vetted network of Canadian/American niche copywriters. Our writers are highly skilled at crafting content that fulfills both of your SEO and marketing/copywriting goals.
3. Final Optimization
Your content goes through 2-3 revisions – all aimed at maximizing its SEO and marketing potential. Content is re-scored and re-optimized in Marketmuse, structured with HTML tags, and integrated into your website’s authority cluster.
Site Structuring
Authority Clusters
Authority Clustering™ is our proprietary, high impact workflow for structuring your website. The main purpose of this structure is to boost your website’s overall authority.
An Authority Cluster™ structures your website so search engines see your business’s website as an authority on your relevant industry/niche.
Authority Clustering™ involves three overarching steps:
- Find your business’s naturally clustering keywords
- Map them to a knowledge graph
- Integrate them into your website
Schema Markup
Schema markup embeds your website with HTML signals that Google uses to create “rich snippets.” Rich snippets are prominent search listings that feature elements like images, ratings, and descriptions. These listings increase your website’s visibility and are far more likely to get clicked.
Getting this type of exposure from Google is like getting free advertising. We are able to apply any of the 800+ schema types to your website’s posts and pages
Link Building
Backlinks
A “backlink” is a link from another website toward yours. The higher the quality/authority of a website, the more link equity it passes downstream. Building backlinks has long been a staple SEO technique. But artificial intelligence and local SEO have since decreased the effectiveness of backlink building.
That’s not to say it’s not an effective strategy – it is. It just isn’t the Rosetta Stone SEO technique it once was. We have a number of ways to build backlinks, depending on your individual business circumstances and industry.
Ready to get your web project started?
Tell us about your project specifications and digital presence goals.
