Enterprise Level Digital Solutions
Business Websites: The 3 Main Objectives
Use SEO and content to get found by your customers in search engines like Google and Bing
Use quality design and branding to demonstrate authority and increase the perceived value of your products/services
Enjoy a fast, easy to manage website solution that's customized to the specific needs of your business and industry
High Performance Web Development
Content Management System (CMS)
Your website is built on a platform known as a “Content Management System” or CMS. Despite the many options, WordPress is the only reasonable choice of CMS: it powers 40% of the internet and its market share is still growing. It’s 27 times more popular than Squarespace and 33 times more likely to get organic traffic than a Wix website.
WordPress domination is due to it being “open-source.” This has resulted in the proliferation of a vast marketplace of 3rd party themes, plugins, and add-ons. When using proprietary CMSs like Wix and Squarespace, you are tethered to only their sub-set of solutions. which greatly restricts your website’s potential.
The Rise of Mobile
Mobile traffic has come to dominate the internet. In response to this, Google recently announced a shift towards “mobile first indexing.”
Put simply, this means your mobile website is indexed as your “main” website. So from both a traffic and SEO perspective, mobile design is critical.
You will hear many web developers bragging about building “responsive” websites. But all this means is that your site’s content ‘snaps’ to different sizes.
The Art of Mobile Design
Mobile users interact with websites in a fundamentally different way. Good responsive mobile design optimizes your website’s interface for this change in interactivity. Basic web design principles regarding size, layout, and page structure need to be completely re-thought for mobile.
Fundamental web design principles with regard to size, layout, and page structure require a completely difference approach on mobile.
Mobile vs. Desktop
Every time a user has to change their grip or switch to two handed use to take an action on your site, you increase the likelihood that they will leave.
It’s more difficult to take precise actions like selecting text fields on mobile.
It’s easier to adjust your viewing distance on mobile – by simply moving your hand closer/farther – than it is to adjust zoom, which requires two fingers.
Mobile screens have high pixel density and it’s easier for people to adjust viewing distance.
Core web vitals are a set of metrics that Google now uses to directly influence your website’s SEO ranking. Core web vitals differ from traditional page speed metrics because they assess a user’s subjective experience of your website.
Earlier this year, Google announced a major shake-up in the world of web development and SEO: a switch to what’s known as “core web vitals.”
Enterprise Level Nowadays, a website can’t just be fast – it has to feel fast. As a result, a fast website is both a technical challenge AND a design challenge.
This switch to core web vitals followed another ground-breaking SEO announcement Google made a year earlier: a switch to “mobile-first indexing.” This switch, essentially, designated the mobile version of your website as the “main” version for SEO purposes. Combine mobile-first indexing with core web vitals and you now have a very challenging design environment for website developers.
Currently, very few websites meet Google’s core web vitals metrics on mobile.
We’re one of the few web design agencies that can meet Google’s “core web vital” metrics on both mobile and tablet. This is a great opportunity to put your website ahead of the pack and climb the SEO ladder.
You will hear many web developers bragging about building you a “responsive website.” All a website has to do is have its content snap to different sizes, and it can be called “responsive.” Good responsiveness is far more than having snapping content. A number of fundamental design changes are needed as well because the way users navigate a website completely changes based on the device they’re using.
Tracking and Analytics
The use of tracking and analytics is essential for any business that wants to remain competitive and grow. By tracking various data points, businesses can gain insights into what their customers want and need, what they respond to, and where they are in their buyer’s journey. This information can then be used to make informed decisions about marketing, product development, and sales strategies.
At Gravitypixel we have a number of ways to track and analyze data in order to improve your marketing efforts. By understanding where your traffic is coming from, what type of content is most popular, and which campaigns are most successful, you can adjust your strategy to better engage your audience and achieve your desired results.
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